Corona beer can’t escape the coronavirus threat. John Iadarola breaks it down on The Damage Report. Follow The Damage Report on Facebook: https://www.facebook.com/TheDamageReportTYT/
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Read more here: https://www.bloomberg.com/news/articles/2020-02-27/corona-beer-takes-a-hit-from-coronavirus-as-brand-image-suffers
"The novel coronavirus has an unlikely victim — one of the world’s most popular beers.
Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association. The so-called purchase intent among adults in the U.S. has plunged to the lowest in two years, according to data from YouGov Plc.
The damage has become more severe in recent days as infections spread. Shares of Corona-maker Constellation Brands Inc. dived 8% this week in New York. Corona’s buzz score — which tracks whether American adults aware of the brand have heard positive or negative things about it — has tumbled to 51 from a high of 75 at the beginning of the year, YouGov said."
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